Presentation of data can be ‘edgy’ and purposeful

Here’s another example that provides us with a few lessons about telling a story with video:

  • It doesn’t have to be an expensive production
  • The presentation of data can be edgy and have impact
  • Conveying a point of view or opinion is sometimes more effective if reinforced by multiple voices

The example below is actually a trailer for a movie.  It is brilliant in that the only props used are pages with numbers.   It conveys emotion, anger and truth.  The use of many men to tell this story reinforces that the indignation is widespread.   That it is presented in black and white  gives it an edgy look, allows us to focus upon the story and leaves the viewer with the impression that, because it is ‘documentary style’, the data being presented is credible.   And above all, it is artful.

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